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SPECIALIST E-COMMERCE GROWTH AGENCY
UAE + Saudi Arabia
Europe → GCC
Europe → GCC
High-performance
E-commerce builds
for high growth
brands.
Shopify builds for
Selected client brands
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Our focus
Comet
Traffic is a commodity.
Conversion is a science.
We are a specialized growth agency entirely focused on what happens after the click. By dedicating 100% of our expertise to elite Shopify architecture, rigorous conversion optimization, and generative search visibility, we build the digital infrastructure that turns your traffic into bottom-line revenue.
Typical briefs
Why Brands Hire us
Brands bring us in when e-commerce is being held back by the platform, the buying experience, weak measurement, discoverability or the complexity of entering a new market. We diagnose the constraint, then combine strategy and execution to remove it.
01
Build or rebuild on Shopify.
The current storefront is limiting the brand, customer journey or technical roadmap. We design and build a stronger Shopify foundation around the business.
02Make Shopify Plus work harder.
The business needs to replatform, simplify complex architecture, integrate systems or scale across markets without creating more operational friction.
03Turn more traffic into revenue.
Traffic is already there, but navigation, product discovery, product pages or mobile UX are suppressing conversion. We find the friction and improve the journey.
04Make measurement trustworthy.
GA4, attribution and reporting do not line up well enough to support decisions. We repair the measurement layer and turn data into decision-ready reporting.
05Become visible in AI-led discovery.
The brand has real expertise, but search engines and AI systems do not understand or surface it well enough. We improve structure, authority and answer visibility.
06Expand into the GCC.
International brands need more than translation to grow in the region. We adapt the storefront, customer experience and Shopify setup for the UAE, Saudi Arabia and the wider GCC.
Selected E-commerce builds
Built by
Built by
Comet Digital.
Selected Shopify and Shopify Plus work across different catalogs, customer journeys and operating models.
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A scalable Shopify storefront designed for international ecommerce.
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A complex custom commerce experience built around an extensive mosaic catalog.
A selection from a wider portfolio of e-commerce work.
Capabilities
Capabilities built
for complex commerce.
From Shopify and UX to conversion, measurement, AI discovery and GCC expansion, our capabilities can be engaged individually or brought together around a wider growth challenge.
Your path
Three stages.
One standard.
Every e-commerce business reaches a different constraint at a different time. Choose your stage, then the challenge that feels most familiar. We’ll show you how Comet would approach it.
LAUNCH
What are you trying to launch?
Comet playbook
Launch a new e-commerce brand
Build the commercial, technical and measurement foundation before growth starts to compound.
STEP 01 / DEFINE
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Define what the store needs to do commercially.
Before design or development starts, we align the product model, customer journey, market requirements and commercial goals so the build has a clear job to do.
What happens here
Output from this step
A clear launch blueprint
One plan aligning the customer experience, platform and measurement foundation.
Success is measured by
E-commerce calculators
Architecture rooted
in unit economics.
Five practical calculators covering the commercial levers behind e-commerce growth: margin, acquisition efficiency, customer economics, conversion and basket value.
PROFIT MARGIN CALCULATOR
How much of your revenue actually remains?
Live calculator
Enter revenue and the direct costs associated with generating it. We’ll calculate profit, profit margin and the share of revenue absorbed by costs.
Inputs
How it works
Profit margin = (Revenue − Costs) ÷ Revenue
Result
Current scenario
Profit margin
40.0%
For every AED 100 in revenue, AED 40 remains after the costs entered.
Profit
AED 40,000
Cost ratio
60.0%
Revenue split
Profit vs costs
Profit 40%
Costs 60%
What this tells you
Margin sets the ceiling for how aggressively you can spend on acquisition while remaining profitable.
Planning tool only. Results depend on the inputs you provide.
Need help with your e-commerce economics?
Talk to Comet ↗
Markets
Regional growth, built in.
We help e-commerce teams operate and expand across the UAE, Saudi Arabia and the wider GCC — without treating every new market like a separate business.
MARKET 01 / UAE
E-commerce support across the UAE.
From Dubai-based businesses to teams operating across all seven Emirates, we support the storefront, conversion and measurement decisions that shape growth.
UAE
MARKET 02 / SAUDI ARABIA
Build for Saudi growth without creating a second business.
We help brands enter and scale in Saudi Arabia with the right Shopify structure, localized customer journey, measurement framework and regional operating logic.
KSA
MARKET 03 / EUROPE → GCC
Turn a global Shopify setup into a regional growth platform.
For European and international brands entering the GCC, we bridge the gap between the global storefront and the realities of operating in the UAE and Saudi Arabia.
→ GCC
What changes by market
One regional strategy. Local execution where it matters.
The platform does not need to be reinvented for each market. The experience, merchandising, measurement and operating decisions do need to reflect how the market works.
Market-ready Shopify architecture
Structure the storefront and integrations around the current business and future GCC expansion.
Customer journeys that fit the market
Adapt navigation, product discovery and key buying moments without compromising the brand.
One commercial view across markets
Keep tracking and reporting comparable as the business grows across the region.
Build once. Expand intelligently.
Make architecture decisions today that reduce rework when Saudi Arabia or the wider GCC comes next.
What changes by market
Localize the experience, not the entire organization.
Saudi expansion works best when the customer experience adapts to the market while technology, data and governance remain connected to the wider regional business.
Choose the right Saudi setup
Define the market structure, integrations and governance before complexity starts to accumulate.
Adapt the buying journey
Shape navigation, content and key purchase moments around the Saudi customer.
Keep the numbers comparable
Preserve a consistent view of performance across the UAE and Saudi Arabia.
Scale without duplication
Avoid rebuilding processes, systems and reporting every time the business enters a new market.
What changes by market
Enter the region without starting again.
We help teams decide what should remain global, what should localize, and how Shopify, analytics and customer experience should be structured for a credible GCC launch.
Define the operating model
Clarify what stays centralized and what needs to change for the region.
Adapt without diluting the brand
Localize the experience while preserving global design and platform consistency.
Protect measurement continuity
Keep revenue, attribution and reporting comparable between Europe and the GCC.
Create a repeatable GCC model
Use the first market launch as a foundation for Saudi Arabia and wider regional growth.
How we work
A simple way
A simple way
of working.
The exact shape depends on the brief, but most engagements follow the same basic rhythm.
01
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Review
Understand the current state.
We review the store, data, platform and customer journey that are relevant to the brief.
02
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Prioritize
Define what matters first.
We identify the highest-value work, the dependencies around it and what can reasonably wait.
03
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Execute
Do the work with the right specialists.
Senior leads stay close to the engagement while the right specialist delivers the work.
04
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Evaluate
Measure the outcome.
We review what changed, what the data says and what should happen next.
Frequently asked
Common questions.
The practical things teams usually ask before deciding whether Comet is the right fit.
Where does Comet Digital work?
We work across the UAE and Saudi Arabia, not only in one city. Dubai, Riyadh and Jeddah are important ecommerce markets for us, but we support clients throughout both countries and across the wider GCC.
Can you support a European ecommerce brand entering the GCC?
Yes. We work with international ecommerce teams that need localized support for the UAE and Saudi Arabia, including Shopify setup, customer journey decisions, measurement, CRO and regional ecommerce considerations.
Do you manage paid media?
No. We do not offer paid media management. Our focus is Custom Shopify Builds, Shopify Plus, Shopify Plus Consulting, CRO, Marketing Analytics & Measurement and Generative Engine Optimization.
What is the difference between Shopify Plus and Shopify Plus Consulting?
Shopify Plus covers the platform and build work itself. Shopify Plus Consulting is advisory support around architecture, platform decisions, international expansion, apps and workflows.
What does GEO mean?
Generative Engine Optimization focuses on making a brand's content, expertise, products and entities easier for AI-powered and generative search systems to understand, retrieve and reference.
Can we engage Comet for just one service?
Yes. Some clients bring us in for a full Shopify build, while others need a focused CRO, analytics, Shopify Plus consulting or GEO engagement. The scope can stay narrow when that is what the business needs.
START A PROJECT
A short brief is enough. Tell us what you are trying to change and we’ll tell you where we would start.
Tell us what you’re working on.
NO FORMAL RFP NEEDED
Shopify, CRO, analytics, GEO or GCC expansion.